The concept of product development is pretty simple. How do we either improve on an existing product or create something superior that is a replacement product? Less simple, however, is the process of testing, documenting, and verifying the improvements sought. This can be particularly tricky for consumers who can find themselves comparing performance claims between products they may not fully understand. Add to that the consideration for managing costs associated with switching to a new product as well as ensuring apple to apple cost comparisons, and the introduction of new products can feel more burdensome than exciting.

