“Would you ever begin using a new product without first testing it or asking the sales rep what to expect of its performance? Will your business continue to buy and sell the exact same products forever?”
Hopefully your answer to both of these questions was no. When investing in a product, you want to make sure not only are you getting what you paid for, but that it delivers a greater value than what competitors are offering. In years to come the market may serve the same constituents, but with products and solutions that are continually improved and more effective.
